Digital product identity: a new declination for the “digital twin”
The digital identity of a product could be defined as a set of distinctive attributes that refer to a physical artefact. A declination of the so-called digital twin, since the latter identifies different industrial applications. The main quality of a digital identity is that it can be queried and processed by a computer system. The […]
Industrialising product photography: from the technical shot to the creative format
In 1995, Toy Story not only grossed $361 million against a $30 million investment, it was the first feature film made entirely with CGI (computer-generated imagery). It was made by Pixar, a studio located in the anonymous town of Emeryville, an edge city overlooking San Francisco Bay that is the same distance from Oakland city […]
System integration and API: two fundamental tools for your business in the digital era
The global context in which we live imposes on individual organisations the need to: rapidly exploit opportunities arising from possible synergies; consolidate their ability to compete in the market; build new competitive advantages; provide integrated value-added services. This is causing companies to focus on the 2 essential drivers of Digital Transformation, the concepts of openness […]
